Positioning the city product as an international tourist destination : Evidence from South Africa
نویسنده
چکیده
UDC: 338.48-44(1-21)(680) Already an enormous global industry, tourism seems to offer the quickest route to economic and social development of emerging nations. This has been no different for South Africa given the growing interest of international travellers to visit the country and its cities. Tourism is of significant importance to the South African economy as it contributes almost 7.4% to GDP and employs 6.6% of the country’s formal workforce (SA Tourism, 2004). Girish Prayag
منابع مشابه
Tourism product and destination positioning
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